Monday, December 30, 2019

Should Society Be Held Responsible For Their Own Health...

Over this course, I have learned a tremendous amount of information about my health. With that said, I think that people should be held personally responsible when it comes to who benefits from healthcare dollars. However, I do not think a person should be held responsible if that person cannot control their health outcome. I also believe that if we chose wrong actions, then that should affect how much the government or private parties pay for the person insurance. Lastly, I believe society should try to take the best care of us. I think that Americans should be held responsible for their own health outcomes. However, some illnesses that people may have could not be their fault. With that said, I do not think it is fair for someone to be held responsible if the risk factors cannot be changed. For instance, a person could develop heart disease by being a male, heredity, or increasing age (Hahn, Payne, Lucas, 2013). To further explain my example, I do not think someone who develops a disease from risk factors that cannot be changed. However, if someone smokes or is overweight, which are risk factors that can be changed to reduce the risks of heart disease. If a person chooses not to change their bad health habits, then at this point, they should be held responsible for their own health outcomes. Another example of why someone should be held responsible for their own health outcomes is if the person smokes. Smoking is not only dangerous to the smoker’s health, but it isShow MoreRelatedDefinition Essay Responsibility840 Words   |  4 Pagesyou make is all your own and you do things that will not harm others. It is a moral belief that as individuals we must behave ethical and be accountable for our actions, and be conscious of our decisions and the impact it has on society. In today’s world I believe we have even more responsibilities then our ancestors. If we do not take responsibility for our actions innocent people can be hurt. You will be frow ned upon and will lose the trust of others. Behaving in a responsible way can improve ourRead MoreThe Potential Benefits Of Social Investments Essay1649 Words   |  7 PagesThe potential benefits of social investments to society are significant. Companies could use their cash, employees, products and skills to challenge global problems such as health, poverty, hunger and many more. Not only do social investments help make the world a better place, but research has proven that such actions have positive impacts on both the community and profitability of the business itself. According to KPMG, the terminologies used for social investment differ from one company to anotherRead MoreTaxpayer Money Does Not Efficiently Work For Them1484 Words   |  6 Pagesthem Tax payer’s money is not used as intended to benefit them. Money paid in taxes are supposed to be used to deliver taxpayers (residents) highest priorities. In Pennsylvania, 25% percent is spent on K-12 Education, Medicaid and Children’s Health Insurance Program 16%, Higher Education 13%, Transportation 5%, Public Assistance 1%, Corrections 4% and all others 35%.( ) There has been a proposal to raise county property tax by 40% for 2016, fortunately it was approved for 32%. For everyRead MoreEssay about Utilitarianism and Its Shortcomings1273 Words   |  6 Pagesdecisions due to the fact that people need to look out for their own pain and pleasure before consulting others’ wellbeing. I will first explain the arguments of the utilitarianism ideal. Then I willl explain why this argument is unconvincing. Ultimately, I will then prove why people consider their own happiness before considering others. Thus showing the utilitarianism view is implausible due t o the need for people to consider their own happiness when making decisions or else they themselves will beRead MoreOccupy Wall Street Movement1612 Words   |  7 Pagesvirtue ethics to determine which theory best applies to the movement. Utilitarian looks at consequences, or the greatest good for the greatest number. Utilitarianism is generally held to be the view that morally right action is the action that produces the most good. We believe that we are all individuals and that society is only the net result of our individual choices. The sociologist Emile Durkheim understood that utilitarianism is a convenient fiction. Ultimately, we cannot be reduced to individualsRead MorePharmacy Career Research1568 Words   |  7 PagesA pharmacist is a healthcare professional who is an expert on pharmaceutical drugs and how they act to fight disease and improve the health of the patient. Pharmacists are responsible for the implementation of drug therapy with the intention of improving the quality of a patient’s life. Some examples of such improvements include curing diseases, reducing or eliminating a patient’s symptoms, slowing the process of a disease, and preventing disease. A pharmacist works with patients and other healthcareRead More Greed - Vital to Human Welfare Essay1128 Words   |  5 Pageslikely to be confused with other human motives. That human greed is the greatest of human motivations should be obvious to all; however, a few examples will make it more concrete. Texas cattle ranchers make enormous sacrifices to husband and insure the safety and well-being of their herds: running down stray cattle in the snow to care for and feed them, hiring veterinarians to insure their health, taking them to feed yards in time to fatten them up prior to selling them to slaughter houses. The resultRead MoreAre Pregnant Women Fetal Containers?983 Words   |  4 Pages† by Laura Purdy all discuss the theme of the woman’s and fetuses health and the consequences that can come with both keeping and rejecting the a fetus. In â€Å"Are Pregnant Women Fetal Containers?† Purdy acknowledges her philosophical outtake on abortion by entertaining the idea of why should the child’s welfare outshine the wellbeing of the mothers own health claiming that the child is a part of that individuals body and not its own. In â€Å"A Defense of Abortion†, Thomson begins her article discussingRead MoreRisk Of Harm And Abuse1525 Words   |  7 PagesLEARNING OUTCOME 3 3.1 EXTENT TO WHICH INDIVIDUALS ARE AT RISK OF HARM It would be untrue to claim that the care provided to service users protects them from risk. In fact, the care that service users receive could put them at risk of harm and abuse. Service users are exposed to risks like everybody else, except they might experience it to a different extent. These risks include but are not limited to the below; A. Physical: Because vulnerable people in most cases cannot express or defend themselvesRead MoreUse of Scapegoats in The Lottery and in Our World1660 Words   |  7 Pagesbeing punished for the problems in Germany, and more recently the U.S. citizens who perished in 9/11 being punished for the sins of America. Scapegoats have come in many forms over time and have been very destructive. The usage of scapegoats in our society, such as in Shirley Jackson’s â€Å"The Lottery†, has proved to be damaging, and an end must be found in order to find peace. Scapegoats appear abundant in the world today. Political parties and businesses consistently seem to find a person or small

Saturday, December 21, 2019

Business Plan For An Upscale Bowling Lounge Essay

Options Option 1: The business should apply the strategy that target family by adding kid-friendly area. Pros: 1. By implement this kid-friendly strategy, Shelby Givens believes that Westlake Lanes can obtain 52000 annual traffic, the more traffic means that the business can generate more revenue. 2. The cost is comparably low for adding kid-friendly area, it needs $200K-300K investment, which is lower than another new business idea, building an upscale bowling lounge. And this option only needs little reconstruction, there is no significant remodel cost. Also, the maintenance cost is kind of low because the kid-friendly facilities will face low chance of damage. 3. Parents are usually willing to spend more money on their children for entertainment, data shown that parents will pay up to $20 per child for kid-oriented entertainment. Therefore, the kid-friendly strategy will have high sustainability to keep operating in this business for a long time. Cons: 1. The advertising cost is high for this new strategy. The business need to spend money and efforts on promoting the kid-focus facilities by using TV, radio, brochure, etc., these advertising tools are all need high capital investment. 2. By implementing this strategy, Westlake Lanes need to hire more employees to ensure that this new service will operate effectively. It will increase the employee salary expense by increasing part-time employee number to eight. 3. It will need time to set up the kid-friendly facilitiesShow MoreRelatedWestlake Lines3009 Words   |  13 PagesIntroduction Westlake Bowling Lanes is a small business in downtown Raleigh. It was founded by late Dane Sugar and is currently owned by Sugar’s Raleigh-based son, along with a pair of his close friends. During Sugar’s lifetime, he managed every aspect of the business, but after his death in October, 2008, the new board of directors failed in hiring a suitable business manager, until 2009, when they hired Shelby Givens (Sugar’s granddaughter). The company currently faces serious financial challengesRead MoreWestlake Lanes memo1036 Words   |  5 PagesGivens (General Manager, Westlake Bowling Lanes - here onwards WBL) FROM: Kumar Gaurav (Candidate # 75745133, UBC) SUBJECT: Recommendation towards business planning for WBL DATE: 2nd September 2013 Key Issues: Shelby Givens, G.M of WBL could not get the business on track to repay the funds the board had loaned it 16 months before. In Jan 2010, the business profited for the 1st time in two years. But, now she wants to decide on a future direction for the business, so that the debt payment can beRead MoreRecommendation Towards Business Planning For Wbl1061 Words   |  5 PagesGivens (General Manager, Westlake Bowling Lanes - here onwards WBL) FROM: Kumar Gaurav (Candidate # 75745133, UBC) SUBJECT: Recommendation towards business planning for WBL DATE: 2nd September 2013 Key Issues: Shelby Givens, G.M of WBL could not get the business on track to repay the funds the board had loaned it 16 months before. In Jan 2010, the business profited for the 1st time in two years. But, now she wants to decide on a future direction for the business, so that the debt payment can beRead MoreCase Analysis : Westlake Lanes Operated At A Loss For The Recent 3 Years2574 Words   |  11 Pagesanalysis, VRINE, and financial analysis are utilized for internal analysis. EXTERNAL ANALYSIS PESTEL Analysis: Political: A 60% electricity usage of commercial compact fluorescent lighting subsidization from government for 24 months. As well as, Small Business Association offers assistance to small businesses. Economical: The U.S. economy recovery from financial crisis which occurred in 2008. To be specific, there are a third of Raleigh’s families who have an annually income between $50,000 and $100Read MoreCase Analysis : Westlake Lanes Operated At Losses For The Recent 3 Years2549 Words   |  11 Pagesanalysis, and VRINE, financial analysis are utilized for internal analysis. EXTERNAL ANALYSIS PESTEL Analysis: Political: A 60% electricity usage of commercial compact fluorescent lighting subsidization from government for 24 months. As well as, Small Business Association offers assistance to small businesses. Economical: The U.S. economy recovery from financial crisis which occurred in 2008. To be specific, there are a third of Raleigh’s families who have an annually income between $50,000 and $100Read MoreThe Grove At Lee s Summit2000 Words   |  8 PagesThis development will include a tech-inspired business park, attractively designed residential units, specialty retail spaces and an abundance of restaurants for all tastes. Additionally, expect an amphitheater for events, a movie theater, fitness centers and spas, lodging and impeccable landscaping. Tremendous service and ultimate convenience will become the hallmark from the expected groundbreaking day in 2017. Loosely based upon successful upscale mixed-use developments like The Grove LA andRead MoreSugar Bowl6231 Words   |  25 Pagescollege roommate’s wedding because of an unanticipated staffing crisis. Givens had thought that by now, April 2012, a full year after the bowling lounge’s opening, her fast-paced and sometimes sleepless entrepreneurial life would be slower, or at least more predictable. But that simply wasn’t the case. Givens loved Raleigh and her job—managing her family’s bowling legacy was thrilling, professionally rewarding, and potentially lucrative. Profits were on the rise (See Exhibits 1 and 2 for Sugar BowlRead MoreHonorable Style in Dishonorable Times: American Gangsters of the 1920s and 1930s6221 Words   |  25 Pagesdont you have a suit made with stripes on it? The hell I am, Al shot back. Im going back to Florida for a nice long rest, and I need some new clothes before I go. In this irrationally jaunty mood, he ordered two new lightweight suits and made plans for an extended stay at his Palm Island hacienda. (Bergreen 485) This excerpt from Laurence Bergreens biography of Al Capone informs the reader of the gangsters criminality and potential jail time, but it also says much about the lifestyle of thisRead MoreLogical Reasoning189930 Words   |  760 Pagesasks you, Do you know the time? it is illogical to answer only Yes and walk away─ unless you are trying to irritate the person who asked the question. Real life decision-making often must work in a dynamic, unpredictable environment. In the business world, new competitors appear, prices rise or fall, opportunities that were available at one time are not available at another. The uncritical decision maker is unaware of these changes and continues to make decisions as if in the old environment

Friday, December 13, 2019

Literary Analysis of Tell-Tale Heart Free Essays

A Doll’s House was a controversial play in its time because of Ibsen’s bold questioning of society’s basic rules and norms. One of the most pressing questions in the play is that of the unequal treatment of women. Ibsen questions Is it right to treat women as inferiors? ‘ Through the relationship between Nora and Helmer, Ibsen presents unequal power sharing in a negative light, trying to provoke the audience into questioning what was accepted as the norm in that period. We will write a custom essay sample on Literary Analysis of Tell-Tale Heart or any similar topic only for you Order Now One of the subtler techniques used is Helmer’s language and diction. He uses animal terms to refer to her, such as skylark’ and squirrel’. This suggests that Helmer does not love Nora as an equal, and treats her like a pet’. Worse, he calls her his possession’, as if she were a thing, not an individual with her own separate identity. This use of patronizing, demeaning terms highlights the social norm of treating women as inferior, and provokes the audience to question the validity of that norm. Moreover, for the larger part of the play, Helmer is portrayed as having the most power in the relationship. He controls all the money, and gives it to Nora as gifts. Nora’s statement that she has lived by performing tricks’ and by being pretty and charming, makes the audience aware of the demeaning, unethical aspects of inequality, and again questions the validity of this social norm, which, unfortunately, has not been completely eroded even in modern society. Nevertheless, the question of inequality between the sexes is only part of the major question Ibsen poses: Is it right to force people into social roles without giving them the freedom to explore who they are and what they want to be? Ibsen presents this question by first characterizing Nora and Helmer as faithful conformists to social roles and then dramatizing the negative effects of those roles in an effort to provoke audiences of that period to think about their deeply ingrained beliefs. Nora seems to fulfill the role of a dutiful wife and mother. She does not work but stays at home and takes care of her children. I bsen then reveals that, firstly, she is not really fulfilled, or self-actualized, through this role. The role of wife and mother does not bring out all her potential. He shows this through Nora’s fond reminiscence about doing a bit of copying’ to pay off her debts: It was almost like being a man’. She finds the experience fun’ and gratifying, and does it for a good cause. However, she has to work in secret as her role does not permither to work. The audience is shown the negative effects of confining men and women to stereotypical roles. Ibsen in questioning, through Nora, whether it is right to constrain men and women to certain roles in society. Moreover, Ibsen reveals that forcing individuals into roles because of gender might be an exercise in futility as not everyone is suitable for their roles. Nora, for instance, in not a very good mother. The maids spend more time than her with the children (though it is possible that this is also a social convention), and she plays with them like dolls’. Helmer, too, is a victim of society’s expectations. He tells Nora that he loves her so much he wishes that she were in danger so that he could risk everything’ for her sake. He sees himself as bold and strong, doubtless part of his identity he has received from social conditioning. However, when Nora is really in danger from Krogstad’s blackmailing, Helmer’s reaction shows the audience that he is a coward and cares only for himself when there is danger. He is unable to fulfill the role expected of him. This not only shatters the perfect model husband stereotype, but also leads the audience to question whether it is right to force such unjust expectations onto individuals without giving them freedom to grow by themselves. Finally, this leads us to the most important question Ibsen presents: Should individuals not be free to create their own identity, uninfluenced by society? ‘ We have seen the negative effects of Nora being forced into the role of wife and mother. She feels suppressed as can be seen through her comments that she would simply love to say Damn’ in front of Helmer (in that period, the word damn’ was seen as extremely rude and vulgar). She enjoys working, but cannot because her role does not allow her to. The question presented here is that would it not be better if society did not determine roles based on gender and let individuals decide by themselves what they want to be? Ibsen reveals a common failing of society through Nora’s reminiscences of childhood: her father formed his opinions, and Nora just accepted them, never voicing her own. And when she married Helmer, she merely acquired his tastes’. She has had no chance of gaining of more experience of the world and to learn more about herself. All those years, she has been what her father and husband, symbols of society, want her to be. The aforementioned question is presented beautifully in that last conflict between Helmer and Nora. Helmer says that Nora’s sacred duty’ is to her husband and children. Nora replies that first and foremost [she is] an individual’, and leaves her doll’s house’ to gain experience and knowledge, and to find out more about herself. The play does not tell us her eventual fate. Such as ending merely presents the audience with questions regarding the validity of deeply ingrained social norms, roles and values, and whether it would be better if individuals, like Nora, used their freedom to find their own way in life. These questions were highly relevant in the period in which A Doll’s House was written, and are still significant now. Even in modern society, men and women are still expected to take on certain roles and identities and are persecuted for going against cultural and social norms. And because these questions are presented through the lives of ordinary men and women like us, whom we can identify with and whose situations are not so dissimilar to our own, those questions become even more significant to us and the problems we face in our daily lives. How to cite Literary Analysis of Tell-Tale Heart, Papers

Thursday, December 5, 2019

Cacharel Case free essay sample

Brand is the name of firm, products, services, and above all, it is coherent with the firm’s image from customers’ perception. Those physical appearances and intangible values of a brand constitute brand identity, which is the first thing that customers recognise the firm. In result, brand management aims to build a bright reputation in customers’ mind that brings brand identity to a critical role in marketing projects. In commercial history, we have seen many famous brands fall in the market which has been affected significantly due to apply inappropriately perception of brand identity. Therefore, this paper is going to decode issues of the brand identity in the case study Cacharel Parfums Cacharel de L’Oreal (2007, Insead). Cacharel had the two biggest selling products in the Europian market in 1980s- Anais Anais and Loulou. Unfortunately, since 1988 Cacharel faced a down turn, even with the launch of a new brand Eden in 1994. So what is the real cause of that crisis? The critical question challenged the new board director of Cacharel – Katsachnias and his team. His intuition told the basic problem was mistakes in branding. Consequently, he questioned some crucial facets related to the Cacharel’s brand during her history. In the next paragraphs, we will find out answers about Cacharel‘s brand identity, and how far they contributed to the succeed as well as failure of Cacharel. 1. What is Cacharel’s brand identity? What are its conceptual and tangible components? Can it be summarized in less than five words? According to Temporal (2002), brand identity is the total promises that a company makes to consumers. It may include of traits and attributes and values that the brand has. Customers can recognise a brand identity by outward expression: name, trademarks, communications and visual appearance. In another word, brand identity reflects what and how the company wants customers perceive the brand. Description of the brand Use of images : Source of identity Figure 1: Identity and three layers of a brand (Source: Kapferer, chapter 11, p291) Figure 1 illustrates how components constitute a brand. It consists of brand style (visible components) and intangible elements in which identity is essentially made from the brand kernel. Based on that theory, the first perfume of Cacharel- Anais Anais, was launched in 1987, perceived as a luxury brand but affordable for young women consumers. In addition, it was tender but sexy and prestigious but innovation (2007, Insead). That conceptual component of Cacharel’s brand identity was maintained mainly in Loulou, launched in1987. Moreover, Loulou was a symbol of a real woman, â€Å"more aware of her seductive power† (2007, Insead). Launching Loulou was a continuous evolution of the brand to adapt the growing market over time, while still keeping the brand identity (Kapferer, chapter 11). Thus, Loulou’s launching did not blur the image of Anais Anais in the customers’ minds. The visual appearance of Cacharel’s logo (shape, colour, graphic), the familiar young woman’s image on their products package, TV advertisement are the tangible components of brand identity. In summary, the Cacharel’s brand identity can be described as an image of a â€Å"young, tender, luxurious, romantic woman†. From this basic concept of brand identity, we will discuss the identity of umbrella brand and sub-brand in the next question. 2. Does the Cacharel umbrella brand itself have an identity beyond that of its sub-brands? Which sub-brands are mostly responsible for creating Cacharel’s identity? Cacharel fragrance brand was acquired by the L’Oreal group in 1975 (Insead, 2007). L’Oreal is known as a house of diverse corporate and umbrella brands, namely just a few: L’Oreal Paris, Lancome, Cacharel, Giogio Armani, Ralph Lauren and many others. Each of these umbrella brands has below it numerous products brands and line brands. They constitute so-called a multi-brand matrix (Marketing Mastermind, 2008). Cacharel umbrella brand belongs to the Luxury Products Division, one of three divisions of the L’Oreal group, which offers up-market premium products to consumers. Every umbrella brand has established distinct identity, image to focus on different target market, in turn; the Cacharel umbrella itself is perceived as an encompassing combination of prestige, femininity, charm and romanticism. (Kepferer, chapter 11, p292). As a result, Anais Anais was the most responsible for creating Cacharel’s identity by its extraordinary succeed. In the shoes of Katsachnias, we have been encoding the Cacharel brand identity in some extends, whether it helps to revitalize the brand at its crisis? We continuously perceive this insight in the next question. Figure 2: Designing your brand identity (Source: www. daniellemacinnis. com/marketing/brand-identity) 3. What is the root source of Cacharel’s maturity crisis, and how can understanding the brand’s identity help? Firstly, the arrival of one American competitor- Calvin Klein in 1994 was a dazed punch to the declining market share of Cacharel. The CK’s advertisement had touched to the heart of young consumers in a chaotic changing of social and political certainties (Insead, 2007). They did focus on consumer trends meanwhile Cacharel had missed and shaped customers preferences by themself. Doug Holt (2003), in his work â€Å"How Brands become icons† he said that the most successful brands use myths to address deep national conflicts that reside within the individual‘s psychology, then those consumers use brands to heal their conflicts. Those brands empathically understand of people’s most acute desires and anxieties. Secondly, Cacharel made mistakes by inconsistent brand identity for new product launches, particularly with Eden. With the connotations of eroticism targeting on both gender, Eden had stepped out the boundary of Cacharel’s brand identity, while young consumers had still continued to buy Anais Anais, as its coherence was set a girl quite innocent, tender with floral fragrance. Kapferer (chapter 11, p271) he states that the identity of the brand is its kernel, the attributes that are necessary for the brand to remain itself, once they change will be hampered. Figure 3: Logo evolution of Cocacola (source: www. boredpanda. com) As we can see on the figure 1, Cocacola’s logo has changed over time, but they (firm’s owners) were extremely carefully to maintain their visual identity (shape, colour, and name). The aim is to avoid damaging the brand identity. Katsachnias had found that setting out Cacharel brand identity help clarify the root source for the two issues; firstly, Anais Anais still consumed by young customers even in the crisis period of Cacharel, and secondly, the declining of the new product Eden. He felt that the brand revitalization should begin by comparing how much overlap between brand identity and brand image. Figure 4: . Source: http://www. brainmates. com. au/ In other words, he looked for what customers see and think about what Cacharel wanted them to. So what did he chose to do among many solutions of Cacharel‘s brand revitalization? The last question is going to discuss on which chosen approach. 4. Should Kataschnias bring the Cacharel brand closer to where the market is now? Should he focus on meeting the desires of today’s consumers or on remaining faithful to the brand’s original identity? Kataschnias believed that introspection the brand is the crucial step after founding the main cause of Cacharel‘s decline. Consequently, his approach was focusing on the past rather than on the future or about the customers’ desires. Moreover, he moved promotion costs to media advertisement to help raise awareness of target consumers on the brand identity. This adjustment was also to recorrect the marketing mix, bring the Cacharel brand closer its one-time position. By realised the critical mission of brand identity and its tangible elements, he went ahead with the re-launch of Anais Anais, then the new fragrance Nemo for men and the immensely successful Noa for women (Insead, 2001). The Cacharel‘s ill was a typical case of brand management. Intuitively, Kataschnias had pointed out the turmoil by internal brand identity audits instead of external surveys in consumer trends. Noa Gold Cacharel Perfume Nemo by Cacharel for Men CONCLUSION In summary, case study Cacharel imprints an explicit notion of brand identity in the aspect of brand management. Brand identity is the meaning and expression of the brand which it wants to present to their customers. Although brands have to make evolution through time to adapt with customers’ perception and markets, but the brand identity should be insistent with the original values and conceptual kernels. For customers, their perception of the brand is accumulated through the coherence of their repeated experiences over time (Kapferer, p280). Therefore, even brand changes sometimes to surprise customers, but brand identity has to set a boundary. Anais Anais and Loulou are the two one-time best-selling of Cacharel as they followed the basic coherence and insistence of brand identity. Advertisements of Anais Anais or Loulou featured a slip of a young, innocent girl in a classic 20’s bob haircut, or in a dark stretch dress- so Parisian at the time (Shrine P, 2011). That is the myth which Cacharel had built in the consumers’mind. However, Eden had flopped because of losing the most basic brand identity of Cacharel which created and deeply imprinted in consumers’ minds since launching of Anais Anais.